About

Our mission is to make sun safety the standard.

We aim to create fun, functional, non-gendered, practical pieces that last a lifetime.

We believe that our pieces should be worn for a long time and for a good time.

We strive to provide exceptional customer service, honest products, and modern style for everyone.

1. We will always promote sun safety first and foremost. Protecting ourselves and our kids from the sun is paramount to a long and healthy life.

2. We commit to improve each time we manufacture. Our goal is to create products that are sustainable in all senses of the word: socially sustainable, environmentally sustainable and economically sustainable. We commit to improving our processes each time we develop a product. 

2. We strive to leave as little a footprint on the planet as we can. We commit to be considered in our stock orders to not have surplus stock.  

3. We don't follow fast fashion trends. Our products will speak for themselves. We are all about longevity and purpose. 

We have a vision to be a zero waste brand and we are making conscious decisions now to get there. 

First and foremost we have chosen to eliminate excess packaging and tags on our products. You won't find cardboard tags with plastic tag fasteners on our hats. In fact all you will find when you receive your order is the hat itself in your shipping bag. 

Our shipping bags are made from 100% biodegradable material. We are working on a fully compostable solution very soon. 

In our first foray into manufacturing, we have made a conscious decision at this stage to get the design right. We’ve chosen to focus on functional, long term sustainable design at this moment in time. That’s not to say we don’t want to be leading in sustainable material choices but right now we want to ensure the hat you buy fits your head for a long time. We want to ensure the hat on your head protects you from harsh UV rays and has a lasting lifetime in your care. Manufacturing takes time and effort and there is an experimentation process we need to undertake with sustainable materials to ensure they meet our primary design criteria including: providing the UPF50+ rating, easily washable and long lasting through outdoor activities (i.e doesn't fade and tear over time).