The First Generation Wide Brim Hats

Say hello to your new favourite hats.

A unique collection of Australian designed, lightweight, UPF50+ wide brims for the whole family.

You won't find a more perfect companion for all your adventures.

Searching for the perfect cap?

Shop Caps

Want to match your hat to your personality?

Take our hat quiz now

Find out more about our hats and how to protect your skin from the sun.

Learn more